SMC worked with Popeyes on a project to produce a thorough competitive landscape analysis, develop a tailored social media strategy to attract younger consumers and drive trial, and provide recommendations on influencer strategies/partnerships and activation opportunities.

Project Leads: Ethan Carley, Jay Persaud, Maya Harrison and Leila Tenekjian

Consultants: Liam Nathaniel, Kelly Cao, Bree Olijnyk, and Jamie Weinstein

SMC worked with Ardea Outcomes, a contract research organization that leads in implementing patient-centred outcomes in clinical trials, to reinforce its digital presence through social media marketing and SEO/AEO visibility across search engines.

Project Leads: Sabrina Chen, Zeynep Ozgun and Madeline Lee

Consultants: Jacob Steadman, Brooklyn Hughes, Bilal Zeineddine, and Eileen Peng

SMC worked with Mentoro, a non-profit mentorship organization, to explore sustainable revenue opportunities that would support its long-term growth without changing its core mentorship model.

Project Leads: Sabrina Chen, Zeynep Ozgun, and Madeline Lee

Consultants: Jacob Steadman, Brooklyn Hughes, Bilal Zeineddine, and Eileen Peng

SMC worked with Midtown-Metro Achievement Centers, a non-profit operating after-school and summer programs for low-income urban youth in Chicago, to improve their digital marketing strategy.

Project Leads: Ishaan Agnihotri, Hailin Do, and Ethan Carley

Consultants: Michael Im, Ella Tran, Kareena Pathak, Mike Soares, and Zeynep Ozgun.

Superstudy is a Massachusetts-based technology startup offering personalized academic support to middle and high school students. They were looking to grow revenues by expanding their client base and drive revenue through new products, promotions, and new market entry.

Project Leads: Julia Turliuk and Ariz Babul

Consultants; Max Lanoue, Halle Goldstein, Leila Tenekjian, and Daniel Zaika.

SMC worked with Opaque Systems, a confidential AI platform, to analyze its competitive landscape through detailed SWOT analyses and cross-comparisons with key competitors. The team provided strategic insights into market use cases, product differentiation, and growth opportunities, delivering recommendations to inform and guide future decision-making.

Project Leads: Mabel Hong, Ishaan Agnihotri

Consultants: Sabrina Chen, Ella Tran, Michael Soares, Daniel Zaika

SMC collaborated with Tailored Brands to enhance the brand visibility of their Canadian menswear retailer, Moores, within the Gen Z student demographic. Through a comprehensive market analysis, SMC identified digital platforms, social media trends, and event-based opportunities that resonate with Gen Z audiences, to develop a strategic partnership with a major Queen’s student event, featuring Moores clothing. 

Project Leads: Julia Turliuk, Eileen Kong, Mandy Soung

 Consultants: Halle Goldstein, Leila Tenekjian, Sam Pencer, Michael Im

SMC partnered with Canopy Estate, a purpose-driven apparel brand dedicated to supporting wildlife conservation, to gain segmented demographic insights and to expand their marketing assets and social media strategies. The team conducted a comprehensive market research survey, presented key findings, and delivered strategic recommendations to target the Gen Z demographic.

Project Leads: Mabel Hong, Ishaan Agnihotri
Consultants: Sabrina Chen, Ella Tran, Daniel Zaika, Maya Harrison

SMC partnered with Molson Coors on a project to develop a brand ambassador program for Vizzy Hard Seltzer at Queen's University. Through market research and competitor analysis, SMC recommended strategies to enhance Vizzy's visibility and consumption, including selecting well-connected ambassadors and community-focused marketing events.

Project Leads: Salonee Singh, Shiraz Sigouin, Nick Green

Consultants: Taylor Johnson, Ethan Carley, Ella Tran, Mandy Soung

SMC developed a new Squarespace site that effectively captures the brand’s essence, showcases its corporate social responsibility efforts, and facilitates franchising inquiries. The final product enhanced 31 Aikalima's digital presence and credibility, exceeding their expectations.

Project Leads: Salonee Singh, Ella Lane, Ariz Babul

Consultants: Mabel Hong, Griffen Lee, Eileen Kong, Isabella Gao

SMC collaborated with Artika to enhance its online sales and visibility, addressing customer pain points throughout the buying journey and leveraging social media, which significantly improved customer satisfaction and operational efficiency.

Project Leads: Charmi Sanghvi, Cooper Raposo, Nick Green, Nicole Wu

Consultants: Julia Turliuk, Will Cooper, Ethan Carley, Taylor Johnson

SMC helped Massif EV refine their brand partnership pitches for large retailers by providing a thoroughly researched and strategically enhanced pitch deck, developing actionable marketing initiatives, and creating a guide on best pitching practices.
Project Leads: Rishi Goel, Matthew Tran, Ishaan Agnihotri, Talia Wright

Consultants: Hai Lin Do, Shiraz Sigouin, Dylan Zheng

SMC crafted an MVP website for Blackleaf Capital, fostering online presence to attract sponsors, bridge racial gaps, and promote finance education.

Project Leads: Jordan Kim, Rishi Goel

Consultants: Ariz Babul, Elizabeth He, Charmi Sanghvi, Salonee Singh

SMC amplified Propel’s brand awareness, developed strategic partnerships, and crafted a cohesive social media and brand ambassador strategy, enhancing Propel's market entry and engagement.

Project Lead: Emily Gwin

Consultants: Peter Desantis, Ella Lane, Shiraz Sigouin, Anna Cumming

SMC collaborated with Top Hat to optimize their social media strategy, targeting educators and university students with tailored content recommendations, leveraging platforms like TikTok and enhancing brand perception, resulting in effective engagement.

Project Lead: Ariane Guyonnet

Consultants: Matthew Tran, Talia Wright, Nicole Wu

SMC revitalized Studio330's digital presence, devising a multi-pronged strategy encompassing refined brand assets, competitive analysis-based promotion strategies, and user-friendly templates. This approach empowers the holistic yoga studio to create a strong and cohesive online identity, fostering its community in Kingston.

Project Lead: Emily Gwin

Consultants: Elizabeth He, Nicole Wu, Kelly Xu, Will Cooper

SMC transformed TITIKA's social media impact, conducting competitor analysis, refining brand identity, and crafting a data-driven strategy that successfully drives engagement and directs users to their website.

Project Lead: Ariane Guyonnet
Consultants: Anna Cumming, Salonee Singh, Ella Lane, Ariz Babul.

SMC partnered with HSBC Bank Canada, delivering a two-phase project to formulate a successful marketing strategy for their student chequing account product, achieving objectives and impressing senior stakeholders.

Project Lead: Jordan Kim
Consultants: Peter DeSantis, Charmi Sangvhi, Matthew Tran, Talia Wright

Smith Marketing enhanced Theta Trading Co’s branding and marketing strategies, crafting a comprehensive brand guide, engaging graphic content, and a social media strategy, resulting in increased engagement and positive client feedback.

Project Lead: Lisa Qiu
Consultants: Austin Gust, Joshua Cheung, Jennifer Dong, Alyssa Lee, Alexandru Ionita

SMC partnered with The Lease Genius to establish a strong brand identity, devising a comprehensive brand guide, personalized social media templates, and strategies for Instagram and Facebook, resulting in a professional look, improved engagement, and strategic growth for the company.

Project Lead: Nicole Stevens
Consultants: Robbie Lim, Lisa Qiu, Deborah Adebola-Dada, Cecelia Lopez