SMC partnered with Molson Coors on a project to develop a brand ambassador program for Vizzy Hard Seltzer at Queen's University. Through market research and competitor analysis, SMC recommended strategies to enhance Vizzy's visibility and consumption, including selecting well-connected ambassadors and community-focused marketing events.

Project Leads: Salonee Singh, Shiraz Sigouin, Nick Green

Consultants: Taylor Johnson, Ethan Carley, Ella Tran, Mandy Soung

SMC developed a new Squarespace site that effectively captures the brand’s essence, showcases its corporate social responsibility efforts, and facilitates franchising inquiries. The final product enhanced 31 Aikalima's digital presence and credibility, exceeding their expectations.

Project Leads: Salonee Singh, Ella Lane, Ariz Babul

Consultants: Mabel Hong, Griffen Lee, Eileen Kong, Isabella Gao

SMC collaborated with Artika to enhance its online sales and visibility, addressing customer pain points throughout the buying journey and leveraging social media, which significantly improved customer satisfaction and operational efficiency.

Project Leads: Charmi Sanghvi, Cooper Raposo, Nick Green, Nicole Wu

Consultants: Julia Turliuk, Will Cooper, Ethan Carley, Taylor Johnson

SMC helped Massif EV refine their brand partnership pitches for large retailers by providing a thoroughly researched and strategically enhanced pitch deck, developing actionable marketing initiatives, and creating a guide on best pitching practices.
Project Leads: Rishi Goel, Matthew Tran, Ishaan Agnihotri, Talia Wright

Consultants: Hai Lin Do, Shiraz Sigouin, Dylan Zheng

SMC crafted an MVP website for Blackleaf Capital, fostering online presence to attract sponsors, bridge racial gaps, and promote finance education.

Project Leads: Jordan Kim, Rishi Goel

Consultants: Ariz Babul, Elizabeth He, Charmi Sanghvi, Salonee Singh

SMC amplified Propel’s brand awareness, developed strategic partnerships, and crafted a cohesive social media and brand ambassador strategy, enhancing Propel's market entry and engagement.

Project Lead: Emily Gwin

Consultants: Peter Desantis, Ella Lane, Shiraz Sigouin, Anna Cumming

SMC collaborated with Top Hat to optimize their social media strategy, targeting educators and university students with tailored content recommendations, leveraging platforms like TikTok and enhancing brand perception, resulting in effective engagement.

Project Lead: Ariane Guyonnet

Consultants: Matthew Tran, Talia Wright, Nicole Wu

SMC revitalized Studio330's digital presence, devising a multi-pronged strategy encompassing refined brand assets, competitive analysis-based promotion strategies, and user-friendly templates. This approach empowers the holistic yoga studio to create a strong and cohesive online identity, fostering its community in Kingston.

Project Lead: Emily Gwin

Consultants: Elizabeth He, Nicole Wu, Kelly Xu, Will Cooper

SMC transformed TITIKA's social media impact, conducting competitor analysis, refining brand identity, and crafting a data-driven strategy that successfully drives engagement and directs users to their website.

Project Lead: Ariane Guyonnet
Consultants: Anna Cumming, Salonee Singh, Ella Lane, Ariz Babul.

SMC partnered with HSBC Bank Canada, delivering a two-phase project to formulate a successful marketing strategy for their student chequing account product, achieving objectives and impressing senior stakeholders.

Project Lead: Jordan Kim
Consultants: Peter DeSantis, Charmi Sangvhi, Matthew Tran, Talia Wright

Smith Marketing enhanced Theta Trading Co’s branding and marketing strategies, crafting a comprehensive brand guide, engaging graphic content, and a social media strategy, resulting in increased engagement and positive client feedback.

Project Lead: Lisa Qiu
Consultants: Austin Gust, Joshua Cheung, Jennifer Dong, Alyssa Lee, Alexandru Ionita

SMC partnered with The Lease Genius to establish a strong brand identity, devising a comprehensive brand guide, personalized social media templates, and strategies for Instagram and Facebook, resulting in a professional look, improved engagement, and strategic growth for the company.

Project Lead: Nicole Stevens
Consultants: Robbie Lim, Lisa Qiu, Deborah Adebola-Dada, Cecelia Lopez

SMC collaborated with Feel Good Gummies, crafting a brand guide and tailored social media strategies for Instagram and TikTok, effectively addressing their lack of brand identity and social media presence, and delivering successful results.

Project Leads: Jack Morse and Lisa Qiu
Consultants: Jessica McDougall, Alyssa Lee, Ariane Guyonnet, Jennifer Dong, Kelly Xu, Megan Fowler, Robert Lim

SMC collaborated with Canadian Tire's national ecommerce team to optimize owned-brand and micro-season pages, leveraging extensive research to redesign critical web pages and develop best practices, delivering recommendations that have already made an impact.

Project Lead: Jack Morse
Consultants: Ariane Guyonnet, Rishi Goel, Megan Fowler, Jessica McDougall, Peter DeSantis

SMC collaborated with Quick As A Wink Theatre Company to establish a cohesive brand identity, developing a comprehensive brand guide and tailored social media strategies for Instagram and Facebook, enhancing engagement and fostering a consistent online presence.

Project Leads: Lisa Qiu
Consultants: Emily Gwin, Kelly Xu, Robbie Lim, Alyssa Lee

SMC collaborated with Classic Juice Co. to refine their brand image, creating a comprehensive brand guide and reworking their logo to ensure consistency and scalability, resulting in an impressive impact and successful implementation of recommendations.

Project Lead: Jack Morse
Consultants: Austin Gust, Joshua Cheung, Jennifer Dong, Jordan Kim, Ariane Guyonnet

SMC collaborated with Lashes by Design to enhance their website's SEO, create a tailored social media strategy, and optimize content formats for increased engagement, ultimately improving brand visibility and conversion rates.

Project Lead: Celena Lin
Consultants: Rishi Goel, Jess McDougall, Megan Fowler, Eesha Kohli

SMC collaborated with JobSite360 to enhance their branding, create a new website, and develop effective social media strategies, leveraging skills in website development, graphic design, and branding, while focusing on clear communication and comprehensive planning for success.

Project Lead: Nicole Stevens
Consultants: Alexandru Ionita, Jennifer Dong, Lauren Pereira, Ariane Guyonnet

Saviour Foods, a vegan cookie brand, partnered with SMC to transition their website to Shopify, enhance their social media strategy, and develop a holiday campaign, resulting in improved brand consistency, a visually appealing website, and a strategic social media plan.

Project Lead: Veronica Dyment
Consultants: Maddy Brody, Austin Gust, Celena Lin, Cecelia Lopez

SMC worked with Skytek Office Solutions to enhance their digital presence by revamping their social media strategy and optimizing their online platforms, addressing challenges posed by the COVID-19 pandemic and standing out in a competitive industry.

Project Lead: Aidan Alderson
Consultants: Aarti Patel, Alyssa Lee, Peyton Southam, Robert Lim