SMC worked with Midtown-Metro Achievement Centers, a non-profit operating after-school and summer programs for low-income urban youth in Chicago, to improve their digital marketing strategy.

Project Leads: Ishaan Agnihotri, Hailin Do, and Ethan Carley

Consultants: Michael Im, Ella Tran, Kareena Pathak, Mike Soares, and Zeynep Ozgun.

Superstudy is a Massachusetts-based technology startup offering personalized academic support to middle and high school students. They were looking to grow revenues by expanding their client base and drive revenue through new products, promotions, and new market entry.

Project Leads: Julia Turliuk and Ariz Babul

Consultants; Max Lanoue, Halle Goldstein, Leila Tenekjian, and Daniel Zaika.

SMC worked with Opaque Systems, a confidential AI platform, to analyze its competitive landscape through detailed SWOT analyses and cross-comparisons with key competitors. The team provided strategic insights into market use cases, product differentiation, and growth opportunities, delivering recommendations to inform and guide future decision-making.

Project Leads: Mabel Hong, Ishaan Agnihotri

Consultants: Sabrina Chen, Ella Tran, Michael Soares, Daniel Zaika

SMC collaborated with Tailored Brands to enhance the brand visibility of their Canadian menswear retailer, Moores, within the Gen Z student demographic. Through a comprehensive market analysis, SMC identified digital platforms, social media trends, and event-based opportunities that resonate with Gen Z audiences, to develop a strategic partnership with a major Queen’s student event, featuring Moores clothing. 

Project Leads: Julia Turliuk, Eileen Kong, Mandy Soung

 Consultants: Halle Goldstein, Leila Tenekjian, Sam Pencer, Michael Im

SMC partnered with Canopy Estate, a purpose-driven apparel brand dedicated to supporting wildlife conservation, to gain segmented demographic insights and to expand their marketing assets and social media strategies. The team conducted a comprehensive market research survey, presented key findings, and delivered strategic recommendations to target the Gen Z demographic.

Project Leads: Mabel Hong, Ishaan Agnihotri
Consultants: Sabrina Chen, Ella Tran, Daniel Zaika, Maya Harrison