SMC crafted an MVP website for Blackleaf Capital, fostering online presence to attract sponsors, bridge racial gaps, and promote finance education.

Project Leads: Jordan Kim, Rishi Goel

Consultants: Ariz Babul, Elizabeth He, Charmi Sanghvi, Salonee Singh

SMC amplified Propel’s brand awareness, developed strategic partnerships, and crafted a cohesive social media and brand ambassador strategy, enhancing Propel's market entry and engagement.

Project Lead: Emily Gwin

Consultants: Peter Desantis, Ella Lane, Shiraz Sigouin, Anna Cumming

SMC collaborated with Top Hat to optimize their social media strategy, targeting educators and university students with tailored content recommendations, leveraging platforms like TikTok and enhancing brand perception, resulting in effective engagement.

Project Lead: Ariane Guyonnet

Consultants: Matthew Tran, Talia Wright, Nicole Wu

SMC revitalized Studio330's digital presence, devising a multi-pronged strategy encompassing refined brand assets, competitive analysis-based promotion strategies, and user-friendly templates. This approach empowers the holistic yoga studio to create a strong and cohesive online identity, fostering its community in Kingston.

Project Lead: Emily Gwin

Consultants: Elizabeth He, Nicole Wu, Kelly Xu, Will Cooper

SMC transformed TITIKA's social media impact, conducting competitor analysis, refining brand identity, and crafting a data-driven strategy that successfully drives engagement and directs users to their website.

Project Lead: Ariane Guyonnet
Consultants: Anna Cumming, Salonee Singh, Ella Lane, Ariz Babul.

SMC partnered with HSBC Bank Canada, delivering a two-phase project to formulate a successful marketing strategy for their student chequing account product, achieving objectives and impressing senior stakeholders.

Project Lead: Jordan Kim
Consultants: Peter DeSantis, Charmi Sangvhi, Matthew Tran, Talia Wright

Smith Marketing enhanced Theta Trading Co’s branding and marketing strategies, crafting a comprehensive brand guide, engaging graphic content, and a social media strategy, resulting in increased engagement and positive client feedback.

Project Lead: Lisa Qiu
Consultants: Austin Gust, Joshua Cheung, Jennifer Dong, Alyssa Lee, Alexandru Ionita

SMC partnered with The Lease Genius to establish a strong brand identity, devising a comprehensive brand guide, personalized social media templates, and strategies for Instagram and Facebook, resulting in a professional look, improved engagement, and strategic growth for the company.

Project Lead: Nicole Stevens
Consultants: Robbie Lim, Lisa Qiu, Deborah Adebola-Dada, Cecelia Lopez

SMC collaborated with Feel Good Gummies, crafting a brand guide and tailored social media strategies for Instagram and TikTok, effectively addressing their lack of brand identity and social media presence, and delivering successful results.

Project Leads: Jack Morse and Lisa Qiu
Consultants: Jessica McDougall, Alyssa Lee, Ariane Guyonnet, Jennifer Dong, Kelly Xu, Megan Fowler, Robert Lim

SMC collaborated with Canadian Tire's national ecommerce team to optimize owned-brand and micro-season pages, leveraging extensive research to redesign critical web pages and develop best practices, delivering recommendations that have already made an impact.

Project Lead: Jack Morse
Consultants: Ariane Guyonnet, Rishi Goel, Megan Fowler, Jessica McDougall, Peter DeSantis