SMC partnered with Molson Coors on a project to develop a brand ambassador program for Vizzy Hard Seltzer at Queen's University. Through market research and competitor analysis, SMC recommended strategies to enhance Vizzy's visibility and consumption, including selecting well-connected ambassadors and community-focused marketing events.

Project Leads: Salonee Singh, Shiraz Sigouin, Nick Green

Consultants: Taylor Johnson, Ethan Carley, Ella Tran, Mandy Soung

SMC developed a new Squarespace site that effectively captures the brand’s essence, showcases its corporate social responsibility efforts, and facilitates franchising inquiries. The final product enhanced 31 Aikalima's digital presence and credibility, exceeding their expectations.

Project Leads: Salonee Singh, Ella Lane, Ariz Babul

Consultants: Mabel Hong, Griffen Lee, Eileen Kong, Isabella Gao

SMC collaborated with Artika to enhance its online sales and visibility, addressing customer pain points throughout the buying journey and leveraging social media, which significantly improved customer satisfaction and operational efficiency.

Project Leads: Charmi Sanghvi, Cooper Raposo, Nick Green, Nicole Wu

Consultants: Julia Turliuk, Will Cooper, Ethan Carley, Taylor Johnson

SMC helped Massif EV refine their brand partnership pitches for large retailers by providing a thoroughly researched and strategically enhanced pitch deck, developing actionable marketing initiatives, and creating a guide on best pitching practices.
Project Leads: Rishi Goel, Matthew Tran, Ishaan Agnihotri, Talia Wright

Consultants: Hai Lin Do, Shiraz Sigouin, Dylan Zheng