Our Services
Our Expertise
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In the age of technology and digitalization, consumers continue to be in many places at once, through an assortment of different channels. SMC offers a comprehensive social media strategy across many of the leading digital platforms such as Facebook, Instagram, LinkedIn and Twitter. Our goal is to set you up to successfully manage the accounts long after our partnership.
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Brand awareness and recognition are key. Our team is highly skilled throughout the stages of brand development; from creating an identity, to maintaining relevance, to undergoing an entire rebrand. We also specialize in visual graphics and design to bring your ideas to life through publications and multimedia.
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It’s all about being intentional. Every strategic decision that is made must have purpose and measurable impact. Our team of consultants will help you reach your target market with the best chance to capture them as consumers. Our digital strategy service offerings include SEO, direct marketing, paid ads and website development.
Case Studies
Canadian Tire
Social Media Strategy
SMC collaborated with Canadian Tire's national ecommerce team to optimize owned-brand and micro-season pages, leveraging extensive research to redesign critical web pages and develop best practices, delivering recommendations that have already made an impact.
Opaque
Brand Development
SMC worked with Opaque Systems, a confidential AI platform, to analyze its competitive landscape through detailed SWOT analyses and cross-comparisons with key competitors. The team provided strategic insights into market use cases, product differentiation, and growth opportunities, delivering recommendations to inform and guide future decision-making.
HSBC Canada
Digital Marketing
SMC partnered with HSBC Bank Canada, delivering a two-phase project to formulate a successful marketing strategy for their student chequing account product, achieving objectives and impressing senior stakeholders.