SMC x Ardea Outcomes

Overview:

SMC worked with Ardea Outcomes, a contract research organization that leads in implementing patient-centred outcomes in clinical trials, to reinforce its digital presence through social media marketing and SEO/AEO visibility across search engines. This project was led by Senior Project Director Sabrina Chen, Project Directors Zeynep Ozgun and Madeline Lee, and Consultants Jacob Steadman, Brooklyn Hughes, Bilal Zeineddine, and Eileen Peng. 

Problem:

Ardea Outcomes aimed to strengthen its digital authority as a leader in Goal Attainment Scaling (GAS) and ensure that its expertise was clearly communicated across its online channels. It also sought to increase its prominence in traditional and AI-powered searches related to GAS to support clinical research inquiries. 

Solution:

SMC began with analyzing Ardea Outcomes’s key competitors and client archetypes to understand how expertise and complex methodologies are commonly communicated in the field. Then, the team developed reusable social media templates to support consistent and credible signalling of the organization’s thought leadership. Finally, the team conducted an SEO and AEO analysis of the organization’s presence across both traditional and AI-powered search engines to identify gaps in online visibility. These insights were translated into a report that provided best practices for building long-term digital authority and optimizing the organization’s website’s back end. 

Impact:

This collaboration enabled Ardea Outcomes to gain a clear framework for communicating its clinical research expertise across social and search channels, reinforcing its position as a leader in Goal Attainment Scaling. Together, the reusable social media assets and SEO/AEO recommendations provided Ardea Outcomes with actionable strategies to drive enhanced digital authority. 

Digital Marketing