SMC partnered with Molson Coors on a project to develop a brand ambassador program for Vizzy Hard Seltzer at Queen's University. Through market research and competitor analysis, SMC recommended strategies to enhance Vizzy's visibility and consumption, including selecting well-connected ambassadors and community-focused marketing events.

Project Leads: Salonee Singh, Shiraz Sigouin, Nick Green

Consultants: Taylor Johnson, Ethan Carley, Ella Tran, Mandy Soung

SMC collaborated with Top Hat to optimize their social media strategy, targeting educators and university students with tailored content recommendations, leveraging platforms like TikTok and enhancing brand perception, resulting in effective engagement.

Project Lead: Ariane Guyonnet

Consultants: Matthew Tran, Talia Wright, Nicole Wu

SMC partnered with The Lease Genius to establish a strong brand identity, devising a comprehensive brand guide, personalized social media templates, and strategies for Instagram and Facebook, resulting in a professional look, improved engagement, and strategic growth for the company.

Project Lead: Nicole Stevens
Consultants: Robbie Lim, Lisa Qiu, Deborah Adebola-Dada, Cecelia Lopez

SMC collaborated with Feel Good Gummies, crafting a brand guide and tailored social media strategies for Instagram and TikTok, effectively addressing their lack of brand identity and social media presence, and delivering successful results.

Project Leads: Jack Morse and Lisa Qiu
Consultants: Jessica McDougall, Alyssa Lee, Ariane Guyonnet, Jennifer Dong, Kelly Xu, Megan Fowler, Robert Lim

SMC collaborated with Lashes by Design to enhance their website's SEO, create a tailored social media strategy, and optimize content formats for increased engagement, ultimately improving brand visibility and conversion rates.

Project Lead: Celena Lin
Consultants: Rishi Goel, Jess McDougall, Megan Fowler, Eesha Kohli

Saviour Foods, a vegan cookie brand, partnered with SMC to transition their website to Shopify, enhance their social media strategy, and develop a holiday campaign, resulting in improved brand consistency, a visually appealing website, and a strategic social media plan.

Project Lead: Veronica Dyment
Consultants: Maddy Brody, Austin Gust, Celena Lin, Cecelia Lopez

Bounce, a growing event services platform, partnered with the SMC to enhance branding and marketing. Improved consistency, awareness, and strategies led to increased positive brand presence and engagement.

Project Leads: Michael Gallant and Aidan Alderson

Consultants: Aarti Patel, Nicole Stevens, Jack Morse

SMC devised a diversified growth strategy for MakeShip, addressing limited offerings and competition. Recommendations spanned TikTok, email, partnerships, and more, culminating in a comprehensive marketing plan.

Project Lead: Catherine O’Brien

Consultants: Omar Baboolal, Jovan Gill, Nicole Stevens