SMC collaborated with Tailored Brands to enhance the brand visibility of their Canadian menswear retailer, Moores, within the Gen Z student demographic. Through a comprehensive market analysis, SMC identified digital platforms, social media trends, and event-based opportunities that resonate with Gen Z audiences, to develop a strategic partnership with a major Queen’s student event, featuring Moores clothing. 

Project Leads: Julia Turliuk, Eileen Kong, Mandy Soung

 Consultants: Halle Goldstein, Leila Tenekjian, Sam Pencer, Michael Im

SMC partnered with Canopy Estate, a purpose-driven apparel brand dedicated to supporting wildlife conservation, to gain segmented demographic insights and to expand their marketing assets and social media strategies. The team conducted a comprehensive market research survey, presented key findings, and delivered strategic recommendations to target the Gen Z demographic.

Project Leads: Mabel Hong, Ishaan Agnihotri
Consultants: Sabrina Chen, Ella Tran, Daniel Zaika, Maya Harrison